Raised in Israel with a strong engineering background, Simon Sebbag created a line of sterling silver jewelry that is chunky, yet incredibly lightweight. In 1990, Simon's wife Denise, with her background in fashion merchandising, joined the company. Together they made the company the success it is today. Each of their pieces are handcrafted in their family-owned and operated factory in Israel. The jewelry is produced using the unique electroforming process. Truly unique and one-of-a-kind!