Premiere Brands
Western Soul, Elevated Style
Bold Western Heritage. Timeless Turquoise Style.
New Apparel
From Pendleton to Double D Ranch—Western fashion at its finest.
New Jewelry
Because every outfit needs a little silver (& turquoise) lining.
Featured product
Hummingbird Silk Scarf by Fringe
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Hummingbird in Desert Scarf by Fringe - This all-silk beautiful 36-inch square silk scarf features bright happy colorings on a white background with turquoise border. Put on your favorite slide or tie a knot, so sleek and smooth is this silk!
Welcome to JewelryLady.Co – Where Old West Soul Meets New West Style.
JewelryLady.Co is a mother-daughter brand rooted in the spirit of the Southwest and elevated by timeless design. We curate a collection of handmade turquoise and sterling silver jewelry, luxurious Western apparel, accessories, and home decor. Our journey takes us from the vibrant Pueblos of New Mexico and Arizona to the high-end showrooms of Dallas, always seeking pieces that reflect the bold, authentic soul of the West. Whether it’s a statement cuff, a Pendleton jacket, or a hand-tooled bag, every item we carry tells a story—and helps you tell yours. From cowgirl chic to ranch-glam, we’re here for the women who live with style, grit, and grace.
Our Family of Businesses
Nightly Vacation Rentals
Stay at one of our many vacation rentals: 4KRedRiver.com
Our Locations
New Mexico
Eagle Nest Mercantile
170 E Therma/US 64
Eagle Nest, NM 87718
Texas
Granbury
440 E. Pearl St.
Granbury TX 76048
Google Eagle Nest Mercantile in Eagle Nest NM for days open and hours.
Reviews
What our customers are saying!
Great service and quick delivery! I love my Double D Ranchwear shirt, I have been looking for that one for awhile. I will shop here again.
I recently purchased a 10 mm Navajo Pearl Stretch Bracelet from the gals at The JewelryLady. Was very pleased with the speedy delivery and the bracelet is gorgeous. It can be worn with a great cashmere sweater and wool pants… or with my favorite jeans, bulky cable knit sweater and Sorel boots. The bracelet is so versatile. LOVE IT!!! Do your self a favor and go do some cyber shopping at the Jewelry Lady! You will not regret it!
Had to let you know how thrilled I am with my purchases! They arrived in perfect condition, thanks to your wonderful packing. The note about special care with earrings was also appreciated.